COVID-19 has taken over the lives of virtually everyone for the past year. The emergence of a new, unknown disease will inevitably cause public concern. Of course, people will worry about their own health and the health of those closest to them, but issues such as economic concerns and social isolation are also important. High levels of anxiety can have serious mental health consequences and reflect stratifying lines in society. We use a unique dataset from Iceland where we have monitored public concerns daily since April 1st. We examine how individual factors, subjective experiences and the daily context of the pandemic impact public attitudes. Our findings indicate that women, the elderly and people living in certain regions are more concerned. But most importantly, we find that the daily concern about the pandemic impacts worries and our results reveal two contradictory stories. On the one hand, those who have low expectations about success of what is being done and who experience that those in their closest network following the guidelines are more worried. On the other hand, those who believe that Icelanders in general are following the guidelines and the aggregative societal expectations decrease concerns. This indicates that individuals are simultaneously embedded in their local context and a larger societal context, and that the general feeling of us all being in this together results in less concerns.